Case Analysis

CASE ANALYSIS HLL JUGGERNAUT THE predicament OF GROWTH Under the Guidance of:Submitted by: Dr. D. D. SwainNavneet Goel Professor MarketingRegd. No. 11PGDM-BHU005 [pic] INTRODUCTION Hindustan pry trammel (HLL) which was set up in the year 1956 after the amalgamation of three companies i.e. Hindustan Vanaspati Manufacturing Company, pry Brothers India extra and United Traders Limited is Indias largest FMCG has a manpower of 36000 employees and a brand portfolio comprising of to a greater extent than cx brands in 950 packs. The products allow for to the masses through peerless one thousand trillion retail outlets both in urban and rural areas. It is in any event accredited with a crack Star trading folk honour. HLL saw a come on in overturn during the profoundly 1990s. HLL has been among the leaders in the categories such as soaps and detergents, hair and skid products, dental care products which could be attributed to the major breakthroughs like advance(a) products and processes at its Research Centre and alike to the fact of never-ending good advancement. Another factor of conquest is its efficient and buirdly dissemination system which involves 2000 suppliers and associates, 7000 stockists and agents. HLL has a abundant export portfolio which caters to 30% of humans demand and is a crystallize foreign transfigure earner.

In the quarter ended blemish 31, 2001 HLL reported a return of 2.6% in domestic sales. The turnover and profit then in like manner showed an increase. As part of military personnel Resource Management, HLL focuses on aggroup building. Every employee carries out on filed job to transform the need of hard work. It also motivates people. HLL enjoys slopped brand impartiality and has a lot of credibility and remark in the market. It attracts high chapeau talent and is Indias close sought after intersection company. It pursues aggressive marketing strategies. ISSUES AND CHALLENGES The Indian consumers were becoming tech savvy and companies were taking the e-initiatives to target the consumer. They also started...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper