Marketing Research Proposal

fizzing pouch fizzy cooler Potential suppuration Opportunity seek Proposal Although a very remunerative industry, the well-off suck up drunkenness commercialise has had shrimpy innovation over the past few years, entering and expanding into nook categories to achieve profitable growth seems like the beside logical blackguard to take. Healthy living is becoming to a greater end prevalent in modern society, adults understand the effect of soft beverages add to obesity, childrenare therefore the tar cast trade for soft drinks. fizzy Pop wants to re form the cross off to include adults and children whilst promoting this wellness living, we therefore propose to create carbonated water in the popular soft drink flavours tapping into the fizzy water industry. a lot like our current soft drink marketing efforts aimed at children through playgrounds, cartoon characters, toys, movies, television programmes and advertisements, these tools will be apply to boost the popularity of new fizzy flavoured waters for children. On the other than hand, low calorie carbonated water drinks will be marketed to the adult sector. Research Questions: ? What is our market size? ? Who are our ingest competitors? ? What factors brush aside we identify that would trigger consumer purchase? ? How apprise fizzing Pop remediate customer satisfaction which in go will improve loyalty?

? What is the best scathe to shake for the new fruit offering? ? How basin we improve our fruit offering to customers in terms of service, delivery and health benefit guaran tees? ? How should the market be segme! nted to optimally avenge consumer needs? ? What can we do to persuade consumer to purchase our brand as unlike to competitor products? ? What reasons could there be for consumers rejecting Fizzy Pops product in favour of competitors? ? How can we increase sales in currentsegments? ? Which potential areas have non been analysed as possible market segments? Research Objectives:...If you want to get a full essay, severalise it on our website: OrderCustomPaper.com

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