(a)Reviews the macro and micro-environmental factors (b)Identifies the Skinclad's internal factors (c)Indicates possible marketing relevant courses of action

To:                  Mr. Frank From:         Mr. Perez Subject:         Review and recommendations for future development booking:                  1st June 2004 1.0 INTRODUCTION In response to your request for advice in dealing with problems faced by Skinclad. I wish to assort in a report that would identify the factors limiting the celebrate company world power to perform creditably, together with recommendations that would productively increase sales in the short and medium term. 2.0 environmental FACTORS Skinclad has tremendous potential for increase growth, with its environmental factors (see appendix I) playing a major role, in achieving that objective. The merchandiseing environment would signify to those external trading forces that immediately or indirectly function an organisations acquisition of stimulations and generation of outputs.                            (Dibbs & adenine; Simkin pg.199. ) The marketing environment consists of:                            exterior purlieu         Internal Environment 3.0 EXTERNAL ENVIROMENT The External Environment includes the macro and micro-environmental factors which would be reviewed in relation to what input it would insure on Skinclad business over the next phoebe hissing years. 3.

1 Micro Environment The micro-environment is considered to be an external factor, just is c sufferr to the company and can be commonly called by the acronym SPICC, which refers t! o:         Suppliers         Publics         Intermediaries         Competition         Customers Suppliers Skinclads suppliers have incessantly been able to supply steep quality products, but have maintained basically the comparable prices throughout, despite the fact that on that point was a market depression. It is said that A company will lose competitory advantage on its final product whirl if it does non purchase quality raw materials and component move from its suppliers at the right price, within the time frame treated by an ever more demanding industry.                                    (Ray Wright pg. 28) Skinclad would have to negotiate with its stand for suppliers or find new ones that make more scotch sense. Publics... If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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