Effects Of Media On Globalization Essay

Media and globalisation go hand in hand. Although researchers in both fields whitethorn have divergent views on the extent of influence of each on the new(prenominal), it is evident that the two have a correlation and pass on etern altogethery be in tandem. Terhi Rantanen acknowledges that media and globalisation are closely interlinked. Whereas most chat scholars focus the role of media in the process of globalization they are contrary to media being relegated to a socio-cultural study. They think media falls all arenas globalization including politics and economics.On the other hand, experts of globalization are in agreement that globalization would be impossible without media and communications As the name suggests, globalization is to make something local anesthetic go globewide to have a reach beyond the borders of nonpareils locality. Media does extend pile beyond their national borders and globalization does affect media. The focus of this paper will be on the effe cts of globalization on media. It will determine how globalization has changed media in Britain through the Modifications in language of media. Innovation and increased use of new media Increased and intricate focus on global issues A closer relationship and dual-lane culture by people from unlike continents Increased income and international corporationsMedia in Britain has had to adapt different languages to attract a new foreign audience. globalisation from a business perspective means leaving stars country and selling mavins goods and services to a nonher country. thence, it follows that one has to adjust to the national language of the people so as to trade.Media is a commercial venture like any other and making get ahead is the end goal. The audience reach, response and retention have to be massive to realize any benefits, monetary or otherwise. Evidently, the globe is the largest untapped foodstuff for British media. To maximise on this new frontier, one has to kno w and effectively apply the correct vocabulary, intonations and other aspects of language to capture and retain their help of the prospective audience in a foreign country. The world has 6,912 vivification languages.It would be impossible to broadcast in all languages but a media institution that broadcasts or prints its learning in the major and popular languages of the world has an advantage over a rival entity that yet does so in side. Take an example of BBC World Service, the leading supranational broadcaster that broadcasts in 33 languages including Urdu, Swahili, Chinese, French, Shona, Spanish etc. Why does it do so? It diffuses its capacity in all these other languages because of globalization. BBC no lifelong appertains to the British.It is now an world-wide brand name. Consequently, to boost the audience numbers, the national broadcaster has to present programs which non English speakers can also understand. BBCs purpose for existence is to enrich people lives wit h programmes and services that inform, educate and entertain, Indeed, if BBC had not started broadcasting 75 years agone in other languages, today it would not be the leading international broadcaster that it claims to be nor would have such universal brand recognition.globalization has provoked the creation of new production for new media. As the get the picture costs and other production costs in the West including Britain enhance to unprecedented heights, manu positionurers of new media apparatus such as computer chips and other components are relocating their business to cheaper assemblage destinations. According to Lievrouw et al. new media is not only the case but also the infrastructure that supports production, distribution and exhibition of this content.They underscore that institution of satellite broadcasting and telecommunication networks which sustain the seamless content supply, actively supports the globalization of new media. Also these networks encourage the int ernational outgrowth of local, regional and global markets. Communication and new media systems have supported the involution of business beyond national markets to a system whereby components are developed, manufactured, assembled, and interchange far from where corporations (Transnational) exercise control.In short, globalization has encouraged advancement of communications technologies thus improving the quality and quantity of intercontinental information and doctor which has encouraged further globalization. This endless cycle has led to opening of factories in developing countries which benefit from the new income. The British Media has increased the coverage and space of international issues. They are running more than in depth programs and makeup feature articles on events taking part in other separate of the world.For instance, at the beginning of this year violence broke out in a tiny East Africa country called Kenya that was once a designer colony of Britain. Duri ng this period Sky Broadcasting Corporation, British Broadcasting Corporation(BBC), the nonchalant Mail and The Guardian gave us blow by blow accounts of the breakout intelligence operation. Why did they give so much time to such a story from a far off state? Well, Kenya was of great strategic to Britain. Britons have business interests and some have family members residing there. The world was really pack together because this chaos taking place in Kenya was part of their reality as well.Globalization has affected how Britons and the media understand the world. As the media advances and increases in complexity it is not enough to just listen, watch or read the news. Britons want more than just excerpts. The news, especially international news, are analysed experts are summoned explanations and predictions are made. Reuters diffuses political, economic and social news in over 23 languages through its outfit services. This information comes complete with historical backgrounds a nd expert opinion.Globalization has in fact led to Vilanilam writes Reuters main business is not simply transmitting news of daily political events it also supplies the media with news of financial transactions worldwide. . . . In short, the worlds financial transactions and their impact on the present(prenominal) and long term interests of its allies are of primary concern to Reuters. Therefore because British media also has an interest in the global information, it has to reinvent itself and carry its perspective so that it can keep with an audience that has increased intellect of world around them.Bryn et al describe globalization as a schoolboy who listens in India who eats American cereal, listens to a Canadian pop singer is a schoolboy on a Japanese manufactured MP3 player, wears American Jeans , converses to his parents in Hindi, and goes for English language classes. This phenomenon has indeed has linked between people of different land masses together and in this same w ay it has helped to drive brand names from western countries to developing countries in the southern and easterly part of the hemisphere. How has it affected media in Britain?The media has played a part in this process and has benefited through transmission of adverts to foreign countries. British Media has extended its computer programming and publications to the other side of the globe. The Indian boy would get know all this brand names and the MP3 because he saw it in Sky transnational or BBC Click program. The media in Britain is enhancing the homogeneity of people with different racial, heathenish and political affiliations already began by the process of globalization. Hence, globalization and media have a symbiotic relationshipThe globalization trend has led to the rise of so called new media in Britain. Bill Jones says that, By 2005, nearly 36 one thousand million people or nearly 60% of UK homes, have a PC . . . . . Globalization has forced Britons to modernize the wa y they access information. They no longer rely on the old media such as television and radiocommunication or newspapers. Nowadays Britons are spending more time at watching news, reading newspapers on the Internet. This is because globalization means that business, politics baseball club in general has gone global. To keep on top of what the trends, one has to have the fastest media available.The Web contains more information than any writer of media. It can be portable and one does not have to be in a fixed place to access the precious information necessary for survival. Apart from the PCs Britons have Ipods to download music from their favourite international artists, MP3 players to watch their favourite UEFA club match. Globalization has brought economic growth to the media application in terms of the massive annual incomes derived by companies who endeavour to globalize. OLoughlin et al explain how there are now new entities called transnational media corporations which exte nd beyond Britain.He gives an example of NewsCorp owned by Rupert Murdoch who has multi-million vaulting horse interests in Asia and Britain. These corporations create job opportunities for media practitioners in Britain. This new media market is almost a trillion dollar industry in Britain and it will keep open to grow. In conclusion, globalization has changed the media for the better and with time the face of media in Britain will have a different appearance because of influence from globalization. Consequently, globalization and media in Britain are ultimately and inextricable interconnected and symbiotic.