Students need to produce an industry report, (BMW) highlighting their Essay

Students strike to produce an industry report, (BMW) highlighting their research on the industry, the main players, their arrest of trends and their suitability - Essay manikinactivity vehicles and innovative features such as, dynamic stability control or the integrated driving outline introduced by BMW, known as the I-Drive (Fleischmann, Ferber and Henrich, 2006). The growing demands of customers for individual configuration specifically in premium cars demand made automobile companies like, BMW, to come up with creative ideas so as to stand apart in this fierce competition and gain significant competitive advantage.Alongside the classical markets in North America, atomic number 63 and Japan, newer markets such as, chinaware and the Eastern Europe, are also rising. The product life cycle in emerging markets are supposed to be dissimilar from the one that is witnessed in already developed markets. This provides big opportunities for companies like, BMW, to address models, whi ch have been discontinued in the established markets, in these relatively newer markets. BMW has been implementing effective strategies in order to flummox up their production sites throughout the globe for bringing their production closer to markets and thus, satisfy growing demand and demands of the customer base. This has enabled them to accrue benefits by attaining country specific advantages. Example of such advantages attained by the guild accept incentives for investments and accessibility to cheap labour that they have obtained by gaining entry into emerging markets such as, India and China (Fleischmann, Ferber and Henrich, 2006).This study involves a thorough analysis of BMWs strategic management. The following sections will discuss BMWs strategic planning aspects and their business model will be subsequently explained. Thereafter, the companys understanding of current trend in the industry will be explained. The report will also include Porters five forces analysis of the automobile manufacturer and lastly, a recommendation will be provided.The BMW Group headquartered in Munich, Germany, is primarily engaged in the manufacturing and sales of BMW, Rolls Royce